Melissa Bentsen launches Smilende Frapino
Danish influencer Melissa Bentsen is teaming up with Espresso House in a new campaign collaboration. The result is Smilende Frapino – an iced cold Frapino with flavors of coconut, passion fruit, and mango, developed in close collaboration with Espresso House. Melissa has left her personal mark on the entire experience – from the name and flavor profile to the visual expression and the campaign universe.
Melissa Bentsen is one of Denmark’s most prominent influencers, with over 280,000 followers on Instagram, where she shares honest content about her everyday life, lifestyle, and life’s ups and downs with warmth, humor, and authenticity. In 2024, she won the TV 2 program Forræder and has most recently appeared in Spillet.
Starting today, June 16, and running until August 31, guests can enjoy Smilende Frapino in all Espresso House coffee shops across Denmark.
“Melissa is a strong and inspiring profile with a unique ability to engage and connect closely with her followers. With her honest approach, authenticity, and contagious energy, she creates content that both inspires and feels relatable. With Smilende Frapino, we wanted to create a drink together that, through its flavor and universe, brings a smile to everyone who tastes it,” says Tanja Vad, Commercial Manager at Espresso House.
Melissa Bentsen on the collaboration:
“It feels completely surreal to see my very own Frapino – and my face – on the menu at Espresso House, and I’m truly proud to finally be able to share it with everyone. It’s a dream come true to create a drink that includes everything I love and that really makes you smile! Which is why it had to be called Smilende Frapino! <3 After many months of work and development, I’m so excited for everyone to try it.”
Smilende Frapino will be available for a limited time at Espresso House until August 31, 2026.